- T Systems is a global IT company head quartered in Germany. It operates in over 20 countries and employs 50 000 people. Headliners is responsible for T Systems South Africa’s media strategy, planning and buying, along with media sales. Headliners also conceived and executed the brand sponsorship relationship between T Systems and Olympic Champion and World record holder Wayde van Niekerk.
- The National Youth Development Agency asked Headliners to develop a promotional programme aimed at educating young South Africans as to the agency’s mandate and activities. Headliners developed and managed a 27 day national tour featuring major local entertainment celebrities speaking to rural and peri-urban youth about their experiences in the world of business – with direct reference to the resources offered by the NYDA.
- R Kelly is one of biggest names in global show business. Headliners brought this super star to South Africa for a two city tour and managed every aspect of the process, from media liaison to contract negotiations, logistics, media planning and buying.
- Aurum Innova is a proudly African public-benefit organisation with over 19 years’ experience in leading response, treatment and research efforts to eradicate TB and HIV. Headliners has provided branding for all Aurum Innova company trucks involved in various initiatives and campaigns across South Africa.
Clients And Projects
The Market Opportunity
Headliners brought Wayde van Niekerk and IT brand T Systems South Africa together in a brand ambassador relationship, before the South African star conquered global athletics.
The relationship was established on the basis of shared values and a shared vision for a future which incorporates social activism as much as shattering success on the global athletics stage.
This typifies the Headliners approach to how brands should seek to operate in the world of sports and pop culture. The relationship is the foundation from which benefits grow.
Snippet Video creates video content that is tailored to the digital environment. They are an important, specialized resource for Headliners in the digital space.
Part of the DSTV enterprise development programme, PAP creates original audio visual content for the South African market, particularly the mass market. Our partnership with PAP has supplied library audio to many prominent local TV productions, including: Big Brother Africa, Goal Diggers, Forever Young (Season 1,2 & 3), Uyang’thanda Na, Mo Love (Season 1 & 2) and Love Back (Season 1 & 2).
Provantage Media Group is major player in the local outdoor and Out of Home space. Headliners has access to the entire Provantage media inventory, which it passes on to clients at competitive rates
Headliners has a strong relationship with The Iconic Group, creating access to important PR resources for our clients, along with general access to the group’s significant overall media expertise.
“My relationship with T Systems has been positive from the world go. They share my values, and are helping me achieve my vision, which extends well beyond the track. I’m very grateful to Headliners for bringing us together.”Wayde van Niekerk
“We love our relationship with Wayde. He typifies everything T Systems is about. His excellence, his social positivity and has general presence on the global stage are very positive for our brand.”T Systems South Africa