Relationships, not trends

Brand campaigns that focus too much on the waves of fashion can weaken long term relationships between brands and consumers.

Why?

Because all trends are destined to collapse. And most brands get caught in the rubble.

We Connect Humanity

At Headliners we develop long term relationships between brands and consumer communities.

Instead of trying to ride the trend bandwagon, we put the power of our five divisions and our key industry partnerships to work to develop concepts that bring the brand and its communities together, over the long term.

We Are Cultured

We have detailed knowledge of so-called black South African culture. Not because we’ve studied it, or hired in special black expertise, but because we are it.
Black.

And we live it.

Black South African life.